It's a family story

We do everything together: developing clothes, choosing colors, visiting production, festivals and markets, running the boutique, going on adventures, laughing, having fun and, above all, serving you!
We're not just another brand. We don't want to be. We want to offer you this project, just as it is, and we do it from the heart. Thank you for sharing it with us.

Here are images from the past, from 2009 to today. These are not official brand images, but simply our reality.
I've chosen to take you on this journey to show you that we're not fast fashion. We'll never treat you as just another order number. We keep it real, we keep it authentic, and together we nurture a world worth living in. Money is not the main value. It's the connection, the love and the energy we exchange that's at the center.