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Family brand since 2009
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What you wear matters. The texture against skin. The breath that moves freely. Pieces that soften with the years.
Our clothes are certified organic cotton, knitted and sewn in Portugal in small batches since 2009. Natural fibers. Slow craft. Clothing for those who pay attention to what touches the body.
Near Porto, in Portugal, two small family businesses work side by side for us. The first, in one village, knits our organic cotton from scratch and dyes it to our specifications. The second, in the next village, cuts and sews. We have been visiting both every year since 2009. We know the people by name. We share meals when we visit. They have watched our collections grow alongside their own children.
During the Covid years, when organic cotton and bamboo became briefly impossible to source in Portugal, we found a second family workshop in Turkey — also ethical, also certified, also personal. About 5% of what we make passes through their hands today. The Mizar Kimono and a few Lilac pieces from past collections come from there.
Most yoga brands buy fabric from a market — pre-made rolls, ready to cut. We don't. Every meter of jersey we use is knitted from scratch to our specifications. That is why the Sohang feels the way it does. That is why a five-year-old pair softens instead of wearing thin.
A slower way of making clothes. Sometimes inconvenient. Always worth it.
Sustainability for us is not a marketing department. It is a series of small, sometimes annoying choices we have made since 2009.
We chose certified organic cotton when it was 40% more expensive than conventional or plastic fabrics. We still pay that premium today. We grow without external capital which means we cannot afford to overstock, so we don't. We use every meter of yarn we order, even when it means smaller runs and longer waits. We are 100% self funded and all the money is placed in ethical funds in a local bank.
We focus on evergreen pieces, the Sohang, the Amrit, the Amba instead of seasonal collections. Some of these designs are over a decade old and still our bestsellers. A garment worn for ten years on a body is the most sustainable thing a fashion brand can make.
Our fabrics are dyed with processes gentle enough for a baby's skin. We package in either recycled or biodegradable bags. We ship from our small warehouse in Cully (Switzerland) or our partner in Germany, never overseas.
We don't tick every box. We are not perfect. But these are the choices we make, and we make them visible.
We work with three fabrics. Three. Not thirty.
Brushed Organic Cotton Jersey (220g, made in Portugal) soft, slightly thick, with a peach-skin touch. Our flagship. The Sohang, Yamala and Mahan are knitted from this.
Mercerized Organic Cotton Jersey (180g, made in Portugal) lighter, smoother, with a subtle natural sheen. Our new Essence Collection uses this for models like Ankaa, Nashira, Maia.
Bamboo Viscose blended with Organic Cotton (made in Turkey) cool, breathable, fluid. Used for the Lilii pants and the Mizar Kimono. Bamboo regrows in three to five years, without replanting and without irrigation.
Most pieces include around 8% certified elastane, enough to hold shape over years of wear, without losing breath.
We use every meter of yarn we knit. What we don't sew, we save for repairs and samples. Nothing goes to waste.
Three generations of women.
My grandmother Johanna sewed evening dresses by hand. Long, careful, beautiful work, a kind of patience that has all but disappeared.
My mother, Cornelia, learned from her. In 2009, she founded Breath of Fire. The very first piece she designed, the Sohang, was created on the floor of her living room in Switzerland, with a yoga teacher friend named Christina. It is still our flagship today, seventeen years later.
Today, I ( Pernelle) run the brand. I do not redesign what works. I extend it. The Essence Collection, launched in 2025, sits beside the Evergreen line. New silhouettes, same intention.
We do not design for trends. We design for the body in practice, for the moment when the breath deepens, when the posture lengthens, when you forget what you are wearing.
That is the test of a piece. Forgetting it on. Returning to it.
